John Carpenter

I wrote several ads featuring the Honda Fit and Element that ran in Surfing Publications promoting Honda’s sponsorship of the US Open of Surfing event. The ads use humor and a light-hearted tone to speak to attendees who are primarily part of the Gen Y audience.

Acura Financial Services wanted to engage recent grads with a fun, youth-oriented campaign promoting exclusive lease and purchase deals available to them through the Acura Graduate Program. I created copy for multiple campaign pieces including in-dealership brochures, a program landing page, a mobile site, web banners and social content.

The Financial Services client wanted sizzle reels created to highlight the results of the Honda and Acura Graduate Programs, providing dealers with an overview of the programs and how they contributed to increased vehicle sales and leases for the dealers. I wrote that captured the lively and breezy tone of these highlight videos.

I wrote copy promoting Acura as the Official Automotive Partner of the Hollywood Bowl for in-dealership and onsite materials, as well as ads that ran in the Hollywood Bowl Performance Magazine for every performance during the season.

The SoCal Acura Dealer Association launched a multi-malI campaign promoting the all-new Acura TLX. I wrote promotional copy for display signage and materials used at ride-and-drive events hosted at several SoCal malls in addition to in-dealer promotional materials, a mini brochure, freeway billboards, wall signs, ceiling signs and banners.

I wrote print ad copy for the SoCal Acura Dealer Association promoting current lease offers and Acura-sponsored events. The lease ads were featured in Los Angeles Magazine, and were themed to tie in with either a seasonal or issue-oriented theme, while maintaining the high-end, upscale look and feel of the Acura brand. I also wrote copy for 3-page spreads congratulating the Best of Orange County winners in Orange Coast Magazine and promoted Acura’s sponsorships of the LA WineFest and the Bakersfield Symphony Orchestra.

Honda Financial Services wanted to promote the Honda Graduate Program to a Gen Y audience with ads that ran in Young Money Magazine, a bi-monthly publication that specializes in financial information for young adults. Revisiting the whimsical Element and Friends campaign, I developed a new series of ads promoting the Grad Program with the help of the Honda Element and its menagerie of snarky animal friends.

Honda Financial Services wanted to update and redesign their Welcome Brochure for new customers. The original brochure was dense and copy heavy, so they wanted a piece that would communicate the benefits and perks of being a Honda Financial Services customer in a clean and uncluttered way. The final updated piece was slick and stylish, featuring brief, concise copy paired with bold, aspirational product imagery.

Freebird Rides is an app that incentivizes users with cash back or points for using their app to rideshare and patronize partner businesses. In preparation for the launch of their blog, I wrote listicle-style posts which included city guides and lifestyle posts. Currently two of the posts I wrote are featured on the Freebird Rides blog at freebirdrides.com/blog.